Tuesday, July 2, 2013

Zoe Bradley

Zoe Bradley
Title: The Hanging Gardens of Pulp
Media: Paper
Dimensions: 20’x15’
Date: March 2007
   Brief Bio: According to her biography detailed in the Profile section of her web site, zoebradley.com, Bradley went to work for the major fashion designer Alexander McQueen after graduating from Middlesex University in 1997. Since then, Bradley has cemented her trademark in “oversized silhouettes” throughout the art, fashion, and advertising communities. 
   Artists/Critique statement: In an article titled “Cut and Paste” found in a September 2007 issue of the magazine Harper’s Bazaar which can be found in the Press section of her web site, Bradley proclaims “I love using unexpected materials. Paper is so disposable, so flat, and yet by doing something like pleating it, you can create a really polished, handmade, luxury finish, so people often assume I’m using silk. It’s a good counterbalance, using something really throwaway to create something beautiful and timeless.”
   Background on work presented: According to an article found on creativity-online.com titled “Peace and Pulp at Girbaud”, this installation was commissioned by Girbaud for their New York boutique to illustrate “the company's involvement with Seeds of Peace, a nonprofit "dedicated to empowering young leaders from regions of conflict with the leadership skills required to advance reconciliation and coexistence," as explained at SeedsofPeace.org.”
   How it connects to the theme and why you chose the work: These beautiful flowers exemplify the luxurious beauty I envisioned for my exhibit. They add designer flare to my paper garden and keep with the “larger than life” size seen with all my work choices.

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